Whether you call it an intranet, digital workplace, or employee blog, navigating the employee’s online experience while they work is challenging. It requires a combined knowledge of content design, online community management, information technology, search engine optimization, and much more.
Communicate in the new Digital Workplace
Employees expect the same quality of messaging and digital experience from you as they do from the most sophisticated consumer brands. Whether you’re struggling with grabbing their attention, reaching them where they are, cutting through the noise, or just typing that first word, let’s talk.
Boost trust and manage change
There’s no magical, one-size-fits-all approach to corporate communications. The strategy and tools you use to communicate within your organization should be as unique as your own company culture, especially because they’re also drivers of that culture.
With the right approach, you’ll be able to reduce confusion and build trust with your employees. What do your employees need? What motivates them? Let’s find out.
Intranet launch and management support
Most intranets and productivity tools are launched in a “godspeed” manner: here’s your new tool – use it. However, technology adoption isn’t that simple, especially in the workplace. You’re asking your employees to make a big change, one that dramatically impacts their workday habits and productivity.
If you provide employees with tools that create additional work or frustration, you’re sending a message that you don’t really care about their needs and ultimately putting their satisfaction and loyalty at risk. Let’s try it a different way and consider the employee’s user experience from the start.
Learn more about my take on the Intranet Life Cycle.
To connect, please message me via LinkedIn.