Purple Cow is another instant Seth Godin classic.
The book discusses the importance of making your product or service remarkable. It reads like the series of thought-provoking blog entries it likely emerged from. (Find Seth Godin’s blog here)
Being remarkable has been on my mind lately. As a blogger working on multiple projects, I have to ask myself: Do I want this blog to be popular? What steps do I need to take? Can I really make this special to stand out from all the 5+ million blogs currently being published?
